Gen-e
Rebranding Jenny Craig Developed a lifestyle experience for Jenny Craig, Nestlé. Collaborated with designers from product, environmental, and Industrial designers to brainstorm ideas, and concepts for the next five/ten years of Jenny Craig. Responsibilities included concept development of new brand identity, such as logo development, packaging design, interface design for Gen-e app, and art direction for photography. Graphic Designer: Grace Park Product Designer: Kristy Ji Hyun Lee Industrial Designer: John Badalamenti Environmental Designer: John Clark Models: Jenelle Dagres & John Badalamenti Life style Photograph by Hoon Shin Product photograph by Jason Ware