LISSE
New cosmetic line for Guerlain GUERLAIN provides anti-aging and well-being line – specialized in providing healthy skincare. The new brand vision seeks to fuse the benefits of skincare with makeup to create a line of cosmetic centered around well-being and looking young. Target audience is women 45 or up who take extra time and effort to look young and healthy. They are middle upper class, Independent, educated, and Sophesteicated.