Neosporin BeBe
Johnson and Johnson’s skincare team wanted to expand the exiting Neosporin® Essentials™ product line into baby/children’s aisle by revising graphics on Neosporin® Eczema Essentials™ Daily Moisturizing Cream and adding a Neosporin® Eczema Essentials™ Itch Relief Bath. Packaging should heavily leverage existing design of Neosporin® Eczema Essentials™, with added copy and imagery to indicate and I’ve come up with an elephant image with the “Baby” logotype to comfort moms so that they know this is a product that can be used on (and is gentle enough for) babies.